Johannesburg, South Africa – Barloworld Cat is bringing its “One Partner. Every Solution.” campaign to life at Electra Mining Africa 2026, demonstrating how its integrated portfolio of equipment, technology, aftermarket support and specialised solutions enables customers to access everything they need through a single trusted partner.
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Leading Provider
As one of Southern Africa’s leading providers of Cat® equipment and support solutions, Barloworld Cat’s presence at Electra Mining will highlight the breadth of its capabilities across mining, construction, energy and industrial applications. Visitors will have the opportunity to engage with experts and experience solutions designed to improve safety, productivity, efficiency and operational performance.
A key highlight of the company’s participation at this year’s exhibition was the signing ceremony, on Monday 7 September, of a new strategic agreement with PAUS, a globally-recognised manufacturer of specialised underground mining and tunnelling equipment.
The agreement represents a significant milestone in their ongoing commitment to expanding its solutions offering and strengthening the value it delivers to customers operating in some of the most demanding environments.
“Electra Mining provides an important platform for us to demonstrate what ‘One Partner. Every Solution.’ means for our customers,” said Andronicca Masemola CA(SA), Chief Executive of Barloworld Cat Southern Africa.
“Customers today are looking for partners that can provide not only world-class equipment, but also the technology, expertise, support and specialised solutions needed to help their operations succeed. Our new agreement with PAUS further strengthens our ability to deliver comprehensive solutions that support our customers’ evolving needs.”
The Partnership
The partnership reinforces their strategy of providing customers with access to leading global brands and expert support through a single, integrated relationship. By complementing Caterpillar’s underground loaders and haul trucks with PAUS’s specialised support equipment, the agreement expands Barloworld Cat’s underground product offering. The PAUS range broadens Barloworld Cat’s ability to support mining operations in lower-profile underground environments creating access to new applications and helping customers meet their operational requirements through a single trusted partner. Combined with Cat® equipment, digital technologies, aftermarket services and technical expertise, the PAUS offering will enable Barloworld Cat to deliver even greater value to customers across the region.
Electra Mining Africa remains one of the continent’s premier platforms for innovation and industry collaboration, bringing together leaders from the mining, construction, manufacturing and industrial sectors.
Visitors to the Barloworld Cat stand are invited to explore how Barloworld Cat continues to help customers unlock productivity, reliability and sustainable performance through its “One Partner. Every Solution.” approach.
About the Company
Barloworld Cat is the authorised Cat® dealer in Southern Africa, providing equipment, power and energy technology, rental, aftermarket support and specialised solutions to customers across the mining, construction, power and industrial sectors. Through its customer-focused approach and extensive service network, Barloworld Cat partners with customers to deliver sustainable productivity and long-term operational success.
Visitors to the Barloworld Cat stand are invited to explore how Barloworld Cat continues to help customers unlock productivity, reliability and sustainable performance through its “One Partner. Every Solution.” approach.
Campaign Key Highlights
- Single Partner Approach: Barloworld Equipment demonstrates how customers access machinery, tech support, and parts in one place.
- New Underground Partnership: A newly announced distribution agreement with Hermann Paus Maschinenfabrik adds specialised underground support vehicles to the Cat lineup.
- Comprehensive Support: Displays feature Cat equipment, 24/7 telematics, and component rebuild services designed to lower operating costs.
Source and References
ElectraMining is South Africa’s Leading Mining Exhibition where you can iscover the biggest mining, industrial, electrical and power event in Africa. Connect with solution-providers, explore the latest technology and meet deision-makers who shape the future of the industry.
7 – 11 September 2026 | JHB Expo Centre Nasrec
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